# IKEA effect Created: 2023_04_06 05:53 Tags: [[Model]] The IKEA effect is a cognitive bias that refers to the tendency for people to place a disproportionately high value on products or items they have partially created or assembled themselves. The term is derived from the Swedish furniture retailer IKEA, which is known for selling ready-to-assemble furniture that customers put together at home. The IKEA effect suggests that when individuals invest time, effort, and labor into creating or assembling something, they feel a sense of accomplishment and ownership, leading them to value the end product more highly than if they had not been involved in its creation. This effect has implications for consumer behavior, product design, and marketing strategies, as it highlights the importance of personal involvement and customization in driving consumer satisfaction and perceived value. ## References - [[zettels/Thinking, Fast and Slow - Daniel Kahneman]]