# Hook Model Created: 2022_02_27 22:06 Tags: [[Psychology]] [[Business]] [[Model]] ![[Hook Model.excalidraw.png]] 1. **[[zettels/Hooked - Nir Eyal#Triggers|Triggers]]** - External or internal cues that prompt certain behavior 1. **[[zettels/Hooked - Nir Eyal#Action|Action]]** - Use of the product, based on ease of use and motivation 2. **[[zettels/Hooked - Nir Eyal#Reward|Variable Rewards]]** - The reason for product use, which keeps the user engaged 3. **[[zettels/Hooked - Nir Eyal#What motivates people|Investment]]** - A useful input from the user that commits him to go through the cycle again ## References - [[B.J. Fogg Behavior Model]]