# Nudge - Richard H. Thaler;Cass R. Sunstein Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2019_10_23]]  ## Highlights [[2019_10_23]] (Location 1111) [[favorite]] > The general lesson is clear. If choice architects want to shift behavior and to do so with a nudge, they might simply inform people about what other people are doing. Sometimes the practices of others are surprising, and hence people are much affected by learning what they are. [[2019_10_23]] (Location 1115) > 12Groups of taxpayers were given four kinds of information. Some were told that their taxes went to various good works, including education, police protection, and fire protection. Others were threatened with information about the risks of punishment for noncompliance. Others were given information about how they might get help if they were confused or uncertain about how to fill out their tax forms. Still others were just told that more than 90 percent of Minnesotans already complied, in full, with their obligations under the tax law. Only one of these interventions had a significant effect on tax compliance, and it was the last.