# Splitting the Web - ploum.net Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2023_08_02]]  ## Highlights [[2023_08_02]] [View Highlight](https://read.readwise.io/read/01h6t9edm077x84dj2pth5pp49) > A web which has only one objective: making us click. It measures clicks, optimises clicks, generates clicks. It gathers as much information as it could about us and spams every second of our life with ads, beep, notifications, vibrations, blinking LEDs, background music and fluorescent titles. > A web which boils down to Idiocracy in a Blade Runner landscape, a complete cyberpunk dystopia. > Then there’s the tech-savvy web. People who install adblockers or alternative browsers. People who try alternative networks such as Mastodon or, God forbid, Gemini. People who poke fun at the modern web by building true HTML and JavaScript-less pages. Are those two webs are just different segments of the web. Tech savvy being a niche [[2023_08_02]] [View Highlight](https://read.readwise.io/read/01h6t9gfkqakytydcc3hjm2cjs) > As I’m blocking completely google analytics, every Facebook domain and any analytics I can, I’m also disappearing for them. I don’t see them and they don’t see me! [[2023_08_02]] [View Highlight](https://read.readwise.io/read/01h6t9myade785rqdkavnmqfkh) > It’s not me. It’s people living for and by advertising who are the outsiders. They are the one destroying everything they touch, including the planet. They are the sick psychos and I don’t want them in my life anymore. Are we splitting from those click-conversion-funnel-obsessed weirdos? Good riddance! Have fun with them.