# Principles to Understand Human Behavior - luca-dellanna.com Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2023_08_27]] ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) ## Highlights [[2023_08_27]] [View Highlight](https://read.readwise.io/read/01h8wdywsw6aj4rhwztscycxnh) > Because of the need to control many risks rather than minimizing any single one, decision making is based on a single metric aggregating all risks (what I call Expected Emotional Outcome, or EEO). If it seems we analytically weigh pros and cons, it’s a post-hoc confabulation ofthe analytical part ofour brain trying to justify the net result computed by the emotional part of our brain. [[2023_08_27]] [View Highlight](https://read.readwise.io/read/01h8wdxsm53jx7jwd49ertgfx1) > The analytical part of our brain doesn’t have access to what happens in the emotional part, only to its outputs. Hence, it can only confabulate why we do what we do.