# Naked Brands - David Perell Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2023_09_10]] Tags: [[business]] [[startup]] ![rw-book-cover](https://149483024.v2.pressablecdn.com/wp-content/uploads/2017/07/Casey.png) ## Highlights [[2023_09_11]] [View Highlight](https://read.readwise.io/read/01ha0qy42hp1r31b4xcy92avat) > Naked Brands are transparent. They are founded by social media influencers, and prize ongoing communication with fans. Their brands are defined not by symbols, logos, or television advertisements, but by the authenticity of their personalities.