# Do One Thing Well - bdickason.com Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2023_08_02]] Tags: [[advice]] [[business]] ![rw-book-cover](http://bdickason.com/static/posts/do-one-thing-well/swiss-army-knife.jpg) ## Highlights [[2023_08_02]] [View Highlight](https://read.readwise.io/read/01h6t8wsemwyjqtcdhvty399f8) [[business]] [[startup]] [[favorite]] > Instead of adding new features or functionality, focus on removing functionality. What's stopping people from getting to your loop? How can you simplify the loop so people can complete it faster? How can you enable more people to complete the loop? > Your entire focus should be making it easier and faster to do the job people hired your product for. > Aspire to the simplicity of Super Mario Bros. There's a reason it remains the best selling video game franchise of all time. The controls are so simple that anyone could pick them up and start playing: Move, Run, Jump.