# Carrot Problems - Atoms vs Bits Synced: [[2023_11_30]] 6:03 AM Last Highlighted: [[2023_08_14]] Tags: [[Business]] [[Model]]  This concept of misleading people into wasting their time on something that wouldn't work is referred to as a "Carrot Problem." Carrot Problems can be seen in various scenarios, such as athletes using steroids or companies using dark patterns to increase revenue. These problems make it difficult for outsiders to understand the true strategies behind success, highlighting the value of being an insider. ## Highlights [[2023_08_14]] [View Highlight](https://read.readwise.io/read/01h7s8ynb3bw57dbawqs9s5kge) [[model]] > So they invented a propaganda campaign that claimed their pilots had developed exceptional eyesight by eating "an excess of carrots." > If you're going to trick people into doing something pointless, eating excessive carrots seems like one of the better ones. Still, there's an issue: people who believed the propaganda and tried to get super-sight would be spending time and effort on something that wasn't going to work. [[Carrot Problem]]